Up until the early 60’s, most comic books cost only 10 cents. If you were a kid living in the 1940’s and you had 10 cents to spend, you would have had to choose between ice cream, candy and comic books.
The movies would have been too expensive for you, since they cost a little over 20 cents. Apart from toys (which you probably had to convince your parents to buy for you), your only other forms of entertainment were the radio and television. And, by the way, the TV didn’t have color until around mid-50’s; and they were too expensive for most families then.
It’s no surprise how comic books kept a lot of kids (and even adults) entertained with their colorful pages, fantastic stories, and super-powered protagonists – just as they continue to do so today.
All for just 10 cents.
My first ten-cent tales (L-R): Flash #115 (Jul. 1960) where Flash becomes morbidly obese, Flash #116 (Sep. 1960) where Flash battles a man from another dimension, and Flash #119 (Jan. 1961), an early appearance of the Mirror Master, and Ralph Dibny marries Sue Dearbon (on her first appearance in comics, no less).